What are the Best Strategies to Convert Ecommerce Website Visitors into Customers?

It’s almost a norm for every business to own a website these days and flag its digital presence. And platforms like Magento do a good job in bringing this to pass.

Does your business have a digital address? No? it’s not too late. Websites contour digital presence and infuse a sense of credibility that goes a long way in engaging customers and capturing sales. The design and content that make up a website will be highly critical to determining the success of your business. So, pay close attention to the design, color, content, and ease of navigation to charm and convert your visitors.

Generally, the initial goal of online business would be tailored around metrics that would measure traffic routed to your website. And the primary focus would be on increasing the number of visitors. However, that will only account for the initial part of the buyer’s journey. Routing in traffic with no potency is as unproductive as no traffic at all. The catch is to intrigue the customers and keeps them interested, ensuring they stay aboard along the entire journey.

Although, the ratio of visits to converts is usually disappointing, there are few tactics and hacks that can help improve the conversion ratio and generate revenue. To leverage and reap benefits from the appeal of your website, it would be critical to transform at least some of those on-the-fence visitors into customers. Instating a mechanism that could keep your pipeline of prospects full will be a herculean challenge. Luckily, there are many tactics and useful tips that can help convert popularity to profitability.

There are a multitude of strategies to allure and attract visitors and then convert them into customers. With a whole list of options available, it must be noted that there is no one right way to do it. You can mix and match the various options at your disposal and experiment to analyze what works best for you.

Let’s look at few of the hacks that can help you convert every click your website amasses.

Infusing Interoperability

With technology propelling the word we live in today right from the front, smartphones have become an inevitable necessity. Keeping abreast with the ever-dynamic trend, smartphone users and smartphone buyers are profusely increasing daily. Studies show that an average American spends over 10 hours watching, reading, listening or simply interacting with social media. And the numbers have considerably gone up by a few hours since just 4 years ago. Amongst such activities, the engagement on smartphones, computers, and tablets alone account for about 3 hours 48 minutes. Thus, making mobiles and tablets the best mediums to attract potential customers.

Firstly, ensure that your website is mobile-friendly. When a visitor shows up at your website, ensure that he feels welcome with the colors, aesthetics and engaging interface. Some visitors may stumble onto your website accidentally, tap these opportunities by giving them something to remember. If you manage to make an impression, the odds of conversion will shoot up immediately. This strategy will help convert more customers and aid the grow your sales figures substantially.

The Skeptic-Slamming ‘S’ Effect:

Online shoppers today, have a myriad of choices to pick from. This gives them enough room to make an analyzed and well-informed decision. While compelling discounts and offers may be appealing, not many customers would trade it for a platform they are comfortable and feel secure with.

Skepticism is what drives most customers away in this avenue. Given that your online store is a hub of confidential information like a customer’s credit card number, address, it would be natural for anyone to think twice. To dispel skepticism and cynicism ensure security to your clients with a promise without compromise.

The ‘s’ at the end of http always instils the sense of security most online shoppers look for. To avert unnecessary risks, ensure that your online store is equipped with SSL certificate, updated to the latest version and is password protected with necessary backups. An ideal Magento setup can help solve this.

Bait Attention with Catchy Content:

It would be critical to have an eye for details in the context of images and content. As much as catchy texts and images captivate attention, it would be highly perilous to go overboard. The captions and images should do just enough to grab attention and evoke intrigue. Content overload can also diminish interest and attention. 

For example, let’s consider two content categories, Product Information and Product Description. Product Information should be clear and concise as it would help the customer understand the product based on his requirements. Misleading product information can create an irreparable dent that might never heal. Product description, on the other hand is where you can let your creative juices flow a little.

As mentioned earlier, catchy content should do just enough to draw traffic and evoke intrigue. From there on, it should be strongly bolstered by facts on how the product works, its capabilities, the pricing, other features involved, and delivery timeline. Never promise more than what you can deliver. It would be better to promise an extended delivery date and deliver before time rather than an failing an unrealistic deadline.

Exaggerating on the product information page is bad for business. Though it may skimp a few customers, it’s likely to cause less traction with the rest. With your goal set on generating more revenue it would only be sensible to tailor content for a wider audience. It would be logical to present information that can be easily verified.

Provide the Gliding Experience:

When visitors drop by, more of than not they are keen on knowing everything about the products and values you offer. And if they see something they like, make the engagement and experience. A smooth and seamless check out process without many hassles will certainly be an experience they’ll remember. Your check out process can make a telling impact in the buyer’s journey. It mainly comes down to how smooth and time saving it is. It should provide the customer a gliding experience.

The more convenient and user friendly your checkout is, more the clunks at your checkout counter.

Make Every Click Count:

Shopping interfaces play a crucial role along the buyer’s journey from the initial engagement to final check out. Ecommerce platforms like Magento come loaded with rich features that cater to heightening the sense of customer experience and satisfaction. When a customer finds a product that meets his requirements or maybe does even more, his neurons will fire a natural impulse to purchase the product. And along the way, if the process incorporated to facilitate the purchase is not smooth, he may look for other options elsewhere. Wondering how a click can make a difference?

“Call-To-Action” buttons such as “Buy Now”, “Pre-Order” “Book Now” can make a difference in the way your day ends. Make sure your customers can do more in less clicks. If you’ve paved the journey with too many clicks, it can also become wearisome. Minimum clicks ensuring maximum picks!!!!

Besides these, there are also other tricks that can help convert your traffic into revenue. Setting up a mechanics for open review of your products will portray engagement. And since people like to follow the heard, there will be scope for more traffic. Even testimonials from user will help imparting a sense of trust and reliability. Blogs are pivotal in the quest towards inbound marketing. Having a page for blogs will create opportunities that you can easily tap into. If you use these tips and strategies effectively, they ’re likely to attract more and more visitors, keeping your pipeline of prospects full and pushing them to remain loyal customers.

Why Choose VelanApps for Ecommerce Website?

Fueled by a hunger for data and driven by power of mobility the world of business today has spun a web across the world. With internet becoming the powerhouse of every trade and transaction, give your business the edge it deserves to compete with the world. Using Magento to engage and convert your visitors can make a telling difference to your business tomorrow.

Our proficient and hard-hitting team features a healthy mix of creatives, geeks and niche skill specialists. We have a legacy of over a decade in breeding a wide array of digital business hot spots.

Contact us today to give your business the sustained competitive edge it deserves.